Harajuku Girls: Sweet Lolitas, Punk Lolitas, Ganguro and Kogal.

The 6 Styles Of Harajuku Gothic Fashion.


An Insider’s Guide to the different Harajuku clothes subcultures.

Harajuku Gothic fashion Lolita

Visual Kei Style Harajuku

A Lolita with a heavy influence from Victorian Goth style. Gothic Lolita (also called Goth-Lolita or Gothloli) usually wears dark colors. It’s a hard-to-digest, eclectic mix of cute and punk, with miniskirts, ribbons and lace trims, boots, skull-motif accessories, and stud belts !!

Gothic Lolita outfits are sometimes accessorized with Teddy bears made out of black leather or PVC,

Sweet Lolita

Cosplay Japan Harajuku Girl Sweet Lolita

That’s a childlike version, mostly characterized by pastel colors and fairy tale themes. They look like porcelain dolls. Hello, Kitty is also a big inspiration. This look is accessorized by head bows, cute purses, pink lace parasols, and stuffed animals. Outfits are accessorized with plastic toys that clink together to add an acoustic dimension.

See More: Gothic Lolitas And Maids: Japanese Cosplay Girls Photos That Will Wow You

Punk Lolita

A mix of Punk into Lolita.

See More: The Truth About Tokyo’s Maid Cafe


Ganguro Style

The Ganguro Harajuku style has a typical look – brightly colored outfits, mini-skirts, bleached hair, fake tan, fake eyelashes, and platform shoes.

Some of the girls are so dark and orange that it is hard to see their features, so they highlight their noses and cheekbones with silver or white makeup.

Kogal Harajuku Girl

Very similar to Ganguro, but not to be confused with it. The Kogal Harajuku Girl is more influenced by American fashion. They try to transform themselves into the American look.

Visual Kei


Visual Kei Harajuku

A style is very popular within the entertainment field in Japan. This style deliberately creates an androgynous look. It consists of striking makeup, eccentric hair colors, and loud outfits.

See More: Best Tokyo Paces To See Japan Cosplay

Harajuku Cosplay: How Far Do They Go?


Harajuku Cosplay comes from dressing like Japanese Manga, Anime, and video games characters. Most Tokyo teens consider their Harajuku clothing as Victorian children or baby dolls and perceive themselves as cute rather than sexy.

Harajuku Gothic fashion is promoted in Japanese and international magazines such as Kera, Tune, Gothic & Lolita Bible, and Fruits.

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Japanese youth culture

Harajuku Cosplay

Harajuku style

Romantic things to do in Tokyo

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Tokyo Trip Checklist

  • To make sure you have all the important things covered see my first-time-in-Tokyo guide
  • Get your 1,2 or 3-day Tokyo Unlimited Subway Pass to easily get around Tokyo
  • If you want to travel on bullet trains you can save big with a Japan Rail Pass. Here’s why is worth it.
  • You’ll need a prepaid sim or Portable WIFI to stay connected in Tokyo.
  • Check out my detailed Tokyo packing list to make sure you’re prepared.
  • The best site to book hotels in Tokyo is almost always Booking.com. And remember to book early, especially during busy times.
  • For travel insurance (which you need) Word Nomads offer great coverage in Japan and are highly recommended.

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